Roadside Assistance 101: When to Call a Tow Truck

by Road Emergencies & What to Do

Car trouble is often the last thing anyone expects during their daily commute or a long road trip. It sneaks up on you, leaving you stranded and stressed—especially if you’re far from home. Knowing when you need roadside assistance and how to handle unexpected issues can save you time, money, and frustration.

This guide covers the most common roadside emergencies, steps to take before calling for help, and what to look for in a roadside assistance service. By the end, you’ll be equipped to handle car troubles confidently and know exactly when it’s time to call a tow truck.

Common Situations for Calling a Tow Truck

Not every roadside incident requires professional help, but some situations make towing essential. Here are the most common scenarios:

Flat Tire

Flat tires are one of the most frequent reasons drivers need assistance. If you don’t have a usable spare, or lack the tools or experience to replace it, a tow truck—or mobile tire service—is your safest bet.

Locked Keys in the Car

Locking your keys inside your vehicle is more common than you think. Roadside technicians can often unlock your car without causing damage, saving time and stress.

Dead Battery

Whether your battery died from age or leaving the lights on, jump-starting your vehicle might not always be an option. Many services offer on-the-spot jump-starts or battery replacement.

Running Out of Fuel

Running out of gas can leave you stranded in an inconvenient or unsafe location. Many roadside providers will deliver a small amount of fuel to get you back on the road.

Engine Overheating

When the temperature gauge spikes or you see steam, it’s time to stop driving. Continuing with an overheated engine can cause serious damage. In this case, a tow is necessary.

Mechanical Failure

Strange noises, stalling, or gear shifting issues often point to mechanical failure. If your car won’t move safely, call for a tow to the nearest repair shop.

Stuck in a Ditch

Icy roads, rain, or unexpected curves can leave your vehicle stuck off-road. Tow trucks equipped with winching systems can safely recover your car without further damage.

Accidents

After an accident, even minor damage can compromise your vehicle’s drivability. A tow truck ensures safe transport to a repair facility.

Assessing Your Roadside Emergency

Before calling for help, take a moment to assess the situation for your safety and to better assist the towing provider:

  1. Move to Safety
    If your vehicle is still drivable, steer it to the shoulder or a safe area away from traffic. Use hazard lights immediately.

  2. Use Your Emergency Kit
    A well-stocked kit should include:

    • Reflective triangles or flares

    • Flashlight with batteries

    • Jumper cables

    • First-aid kit

    • Blanket

    • Basic tools

    • Portable phone charger

  3. Note Key Details
    Record your location using nearby landmarks, mile markers, or GPS. Also, note your vehicle’s condition and any visible damage.

  4. Call for Help
    Contact a trusted roadside service provider. Be clear and specific so they send the right assistance.

  5. Stay Safe While Waiting
    If you’re on a busy highway or in low visibility, stay inside your vehicle with your seatbelt on. Only exit the vehicle when it’s safe.

Choosing a Roadside Assistance Provider

The quality of service can vary widely, so look for these features when selecting a provider:

  • 24/7 Availability: Car trouble can strike at any time. Choose a provider that’s always on call.

  • Fast Response Times: Time matters—especially in unsafe or remote locations.

  • Wide Service Coverage: Ensure they cover both urban and rural routes.

  • Transparent Pricing: Hidden fees can turn a small problem into a big one.

  • Qualified Technicians: Experienced staff can resolve more issues on-site.

  • Positive Reviews: Look for customer feedback on reliability and professionalism.

  • Added Benefits: Some plans include perks like member discounts, emergency lodging, or trip reimbursement.

Reliable roadside assistance brings peace of mind, especially when driving long distances or during harsh weather.

In Summary

Car trouble is unpredictable, but how you handle it doesn’t have to be. Understanding the common reasons to call a tow truck—and having a reliable roadside assistance plan—can help you stay calm, safe, and prepared in any situation.

From flat tires to engine trouble or post-accident recovery, knowing when and how to act makes all the difference. Keep an emergency kit in your car, research a dependable provider, and drive with the confidence that help is just a call away when you need it most.

Aircela Pulls Fuel Out of Thin Air, Norton Preps Four Projects for 2026

Aircela Pulls Fuel Out of Thin Air, Norton Preps Four Projects for 2026

by Innovation on Two Wheels

This week, we’ve got some really exciting bits of news from all corners of our industry:

Ural’s punting out a “Ural Neo 500,” estimated to be their most affordable sidecar yet – and it’s coming to America!
Kawasaki’s facing a recall affecting the crankcase bolts on over 17,000 motorcycles, with an estimated 1% affected.
Norton is giving heavy-hitter vibes with six projects lined up for future debuts – four of which are slotted for 2026.
Aircela, a New York-based startup company, is working toward the production of a fuel generator that can make chemically identical synthetic fuel out of our air.

Let’s start with Ural’s new number, as we haven’t chatted about Ural in a while!

Ural’s New Sidecar is Coming to America!

A view of a Ural sidecar. Media sourced from Ural.

Neo 500 to be Ural’s Most Affordable Sidecar Yet

The last time that we covered Ural, the brand was moving from Russia to Kazakhstan due to the Russo-Ukraine war. Ural’s residual evolution has since carried a refreshing of their beloved, horizontally-opposed, 745cc air-cooled flat-twin heart (new camshaft, roller tappet and rocker arm mechanism with better alloying, casting, and tighter component tolerances) – and now, we can enjoy the brand’s continued up-and-ups here across the pond!

According to CycleWorld, America is getting a more budget-friendly sidecar.  Named the Neo 500, this sidecar continues to boast the brand’s storied history, which dates back as far as WW2.

We’re told that Ural’s Neo 500 celebrated a lovely debut on US soil in Ural’s Washington headquarters – a fitting thing, considering Ural has been US-based since 2002, with America currently being the company’s largest market.

But back to the Neo 500.

While production of Ural’s boxer-twin bikes is currently underway in Kazakhstan, this new Neo 500 will be manufactured in China by Yingang – an efficient choice for when companies don’t have enough internal manufacturing facilities to build an all-new, cost-effective product.

The Neo 500 doesn’t yet seem to be at the production-prototype stage, as CycleWorld tells us that the Ural 500 coming to America has yet to lock in on official specs (height, weight, componentry, etc). Since we’re getting a bike and and sidecar with Ural’s offerings, we know that the Neo500 will be less than Ural’s next model in line, currently going for $19,999 USD. Ben Purvis also estimates that the unit will be similar to the SUV500 II it’s based on, which carries a Zongshen-designed 446cc parallel-twin engine.

Power (of the bike, not the sidecar) is anticipated to be around 35hp, with a substantial 5.3-gallon fuel tank driving a purpose-built chassis with a leading-link front suspension system and further specs reminiscent of Ural’s existing 750cc boxer-twins.

The core aim for the Ural Neo 500 is rider-friendliness, as Ural is well aware that many of their future customers will be new to the sidecar world as a whole. Better still, we’re told that Ural’s aiming for this sidecar to enter US markets under $15,000 USD, which will be realized sometime mid-2026.

To get all the details on Ural Neo’s new affordable sidecar, be sure to check out the full article on CycleWorld:

Ural Neo 500 Coming To US

Total Recall: 17,792 Ninja ZX-6R Motorcycles Affected

A view of a Kawasaki ZX-6R. Media sourced from Kawasaki.

“Certain Vehicles May Lose Engine Power During Operation”

We try to post things that are more exciting than recalls around here – but every once and a while, a recall comes by that’s impossible to ignore.

If you are in possession of a MY2024- 2025 ZX636J/K (Ninja ZX-6R) Kawasaki revver, pay attention: Your bike could very well be on a new list – along with 17,791 others – labelled “DO NOT DRIVE.”

According to the NHTSA’s recent recall notice (posted here for y’all to have a gander), the affected vehicles also include the MY24 NINJA ZX-6R 40th Anniversary Edition ABS, MY24-25 Ninja ZX-6R ABS/KRT Edition ABS, and the Ninja ZX-6R/KRT Edition. The recall population covers all units produced from April 2023 through April 28, 2025, totalling 17,792 units.

Apparently, the problem is a bunch of over-torqued crankcase bolts:

“Certain vehicles may lose engine power during operation due to a seizure of the No. 5 metal crankshaft bushing [leading to certain vehicles]… losing engine power and increasing the chance of a crash”

– National Highway Traffic Safety Administration (NHTSA)

For this type of issue, we’re told that riders won’t receive any warning before this potentially severe issue arises, leading to the urgency of the recall (despite only an estimated 1% of the affected motorcycles being projected to manifest the problem).

We DO know that the letter from NHTSA has already made its way to Kawasaki HQ, though as of June 11, 2025, there is no known remedy for this issue, nor has Kawasaki yet provided a schedule for recall notifications to owners.

Bottom line, MY2024-2025 ZX636J/K (Ninja ZX-6R) Kawasaki riders are recommended not to ride until a proper repair has been completed and officially communicated by Kawasaki.

For full details on this recall and to check if your bike is affected, please refer directly to the official NHTSA safety recall report:

Part 573 Safety Recall Report 25V376

Norton Preps to Launch Four-Cylinder Superbike at EICMA

A view of a Norton Motorcycle. Media sourced from Norton.

Six Products in the Pipeline, Four of Which are Slotted for 2026

It’s high time Norton refreshed the golden years on which they sit, and what better way to do this than to capitalize on the new ownership by dropping a fresh new superbike at EICMA this year?

It’s been a rollercoaster five years for Norton, but the iconic British marque has been quietly rebuilding, and new model launches are on the horizon (along with – surprise, surprise – new movement toward international expansion).

According to CycleWorld, the Managing Director of India’s third-largest motorcycle maker – and The Norton Motorcycle Co. Limited’s new parent company – has confirmed that Norton will target France, Germany, Italy, and Spain by 2026 with an expansion that will include four new models planned for a 2026 debut. , spearheaded by a revised version of the V-4 superbike.

Venu detailed the upcoming product pipeline in as many words below:

“I think I have mentioned six products before, four of which will be available for the summer of 2026 in the four European markets of the UK plus France, Germany, Italy, and Spain (also, of course, in India)… [we will start] off with the launch of the four-cylinder superbike at EICMA and then… the remaining three products at EICMA … which will be available in the market early 2026.

They’re all in advanced stages of development.”

– Sudarshan Venu, Managing Director, TVS Motors (CycleWorld)

Currently, we are aware that Norton’s V4SV superbike doesn’t meet Euro 5+ type-approval rules, meaning that the Norton team will need to do some finagling for the soon-to-be-revised V-4 superbike, given we’re assuming it’ll carry those iconic 185 ponies. We also know Norton’s daddy is keen on smaller-displacement bikes that will soon fill out the 450cc segment of our good industry – and yes, it’s highly likely that at least one of these entry-level bikes will carry the same platform that BMW will be using for their F 450 GS.

To Venu, the blending of platforms is a clear example of what’s to come:

“I think we [first] did the single cylinder, the 310 family. Then came the EV, and now is the two-cylinder family, which BMW has shown their version [of] at last year’s EICMA. And you will see Norton and TVS versions using a similar platform in the coming months.

So that is where I think the relationship is headed.”

– Sudarshan Venu, Managing Director, TVS Motors (CycleWorld)

To be fair, Norton would have a decent machine to compete against the likes of Triumph’s Speed 400 and Scrambler 400 X, so we will be curious to see where TVS goes as they continue to march toward new project deadlines.

The future is looking bright for this historic British brand!

For all the in-depth details on Norton’s expansive future plans and new model pipeline, be sure to read the full report on CycleWorld:

Norton Planning Six New Models

Light ‘er Up: New Startup Pulls Fossil-Free Fuel from the Air

A view of the fuel generator that New-York-based startup Aircela is building for our fuel-minded industry. Media sourced from Aircela.

Meet the New York-Born Aircela Fuel Generator

I mean. We all love the idea that fuel could go from being a major contender in the weekly budget to something we can just pull out of thin air, right?

Well, we think New York-based startup Aircela must have been of a similar mind when they went ahead and created a generator that could produce genuine, pump-grade petrol using only air, water, and renewable electricity.

According to a report from Visordown, the fuel generated from Aircela’s invention is true, pump-grade gas, though the catch is that it’s a chemically identical synthetic ingredient boasting a rating of around RON 95+.

For those of you who aren’t as “fuel-nerdy” as some of my mates, those ratings position Aircela’s fuel on par with what we could consider to be “premium-grade fuel” in our industry.

“Because the fuel is made at a small scale using the methanol-to-gasoline (MTG) process, the team can fine-tune the synthesis and hydrotreating parameters to dial in specific octane levels.

A mid-range fuel typically measures around 89 to 90 AKI, and premium quality fuel is around 91 to 94 AKI.”

– Simon Hancocks (Visordown)

Since Aircela’s fuel is made by snatching CO2 and generating renewable energy, it’s effectively a carbon-neutral option that could give electric grids across the country the break they needed as infrastructure struggles to keep up with our EV-minded world.

Aircela isn’t just a garage dream, either. The company boasts support from big names like Maersk Growth and Ripple co-founder Chris Larsen, with commercial units.

On to the big question: Will production be a reality anytime soon?

A view of the fuel generator that New-York-based startup Aircela is building for our fuel-minded industry. Media sourced from Aircela.

The answer is… yes!  Units are expected to roll out by the fall of this year, though expanding after the initial launch is still an unknown for the company itself.

If Aircela’s claims hold true, the internal combustion engine might just have a much longer redline… and the future might still smell like fossils.

Or strawberries, or whatever this new stuff smells like.

For a full deep dive into Aircela’s groundbreaking fuel technology, be sure to check out the article on Visordown:

Fuel from Thin Air? New Tech Promises Fossil-Free Petrol for Motorcycles

*Media sourced from Ural Motorcycles, Kawasaki, Norton’s Facebook page, and Aircela*

The post Aircela Pulls Fuel Out of Thin Air, Norton Preps Four Projects for 2026 appeared first on webBikeWorld.

​

This week, we’ve got some really exciting bits of news from all corners of our industry:

Ural’s punting out a “Ural Neo 500,” estimated to be their most affordable sidecar yet – and it’s coming to America!
Kawasaki’s facing a recall affecting the crankcase bolts on over 17,000 motorcycles, with an estimated 1% affected.
Norton is giving heavy-hitter vibes with six projects lined up for future debuts – four of which are slotted for 2026.
Aircela, a New York-based startup company, is working toward the production of a fuel generator that can make chemically identical synthetic fuel out of our air.

Let’s start with Ural’s new number, as we haven’t chatted about Ural in a while!

Ural’s New Sidecar is Coming to America!

A view of a Ural sidecar. Media sourced from Ural.

Neo 500 to be Ural’s Most Affordable Sidecar Yet

The last time that we covered Ural, the brand was moving from Russia to Kazakhstan due to the Russo-Ukraine war. Ural’s residual evolution has since carried a refreshing of their beloved, horizontally-opposed, 745cc air-cooled flat-twin heart (new camshaft, roller tappet and rocker arm mechanism with better alloying, casting, and tighter component tolerances) – and now, we can enjoy the brand’s continued up-and-ups here across the pond!

According to CycleWorld, America is getting a more budget-friendly sidecar.  Named the Neo 500, this sidecar continues to boast the brand’s storied history, which dates back as far as WW2.

We’re told that Ural’s Neo 500 celebrated a lovely debut on US soil in Ural’s Washington headquarters – a fitting thing, considering Ural has been US-based since 2002, with America currently being the company’s largest market.

But back to the Neo 500.

While production of Ural’s boxer-twin bikes is currently underway in Kazakhstan, this new Neo 500 will be manufactured in China by Yingang – an efficient choice for when companies don’t have enough internal manufacturing facilities to build an all-new, cost-effective product.

The Neo 500 doesn’t yet seem to be at the production-prototype stage, as CycleWorld tells us that the Ural 500 coming to America has yet to lock in on official specs (height, weight, componentry, etc). Since we’re getting a bike and and sidecar with Ural’s offerings, we know that the Neo500 will be less than Ural’s next model in line, currently going for $19,999 USD. Ben Purvis also estimates that the unit will be similar to the SUV500 II it’s based on, which carries a Zongshen-designed 446cc parallel-twin engine.

Power (of the bike, not the sidecar) is anticipated to be around 35hp, with a substantial 5.3-gallon fuel tank driving a purpose-built chassis with a leading-link front suspension system and further specs reminiscent of Ural’s existing 750cc boxer-twins.

The core aim for the Ural Neo 500 is rider-friendliness, as Ural is well aware that many of their future customers will be new to the sidecar world as a whole. Better still, we’re told that Ural’s aiming for this sidecar to enter US markets under $15,000 USD, which will be realized sometime mid-2026.

To get all the details on Ural Neo’s new affordable sidecar, be sure to check out the full article on CycleWorld:

Ural Neo 500 Coming To US

Total Recall: 17,792 Ninja ZX-6R Motorcycles Affected

A view of a Kawasaki ZX-6R. Media sourced from Kawasaki.

“Certain Vehicles May Lose Engine Power During Operation”

We try to post things that are more exciting than recalls around here – but every once and a while, a recall comes by that’s impossible to ignore.

If you are in possession of a MY2024- 2025 ZX636J/K (Ninja ZX-6R) Kawasaki revver, pay attention: Your bike could very well be on a new list – along with 17,791 others – labelled “DO NOT DRIVE.”

According to the NHTSA’s recent recall notice (posted here for y’all to have a gander), the affected vehicles also include the MY24 NINJA ZX-6R 40th Anniversary Edition ABS, MY24-25 Ninja ZX-6R ABS/KRT Edition ABS, and the Ninja ZX-6R/KRT Edition. The recall population covers all units produced from April 2023 through April 28, 2025, totalling 17,792 units.

Apparently, the problem is a bunch of over-torqued crankcase bolts:

“Certain vehicles may lose engine power during operation due to a seizure of the No. 5 metal crankshaft bushing [leading to certain vehicles]… losing engine power and increasing the chance of a crash”

– National Highway Traffic Safety Administration (NHTSA)

For this type of issue, we’re told that riders won’t receive any warning before this potentially severe issue arises, leading to the urgency of the recall (despite only an estimated 1% of the affected motorcycles being projected to manifest the problem).

We DO know that the letter from NHTSA has already made its way to Kawasaki HQ, though as of June 11, 2025, there is no known remedy for this issue, nor has Kawasaki yet provided a schedule for recall notifications to owners.

Bottom line, MY2024-2025 ZX636J/K (Ninja ZX-6R) Kawasaki riders are recommended not to ride until a proper repair has been completed and officially communicated by Kawasaki.

For full details on this recall and to check if your bike is affected, please refer directly to the official NHTSA safety recall report:

Part 573 Safety Recall Report 25V376

Norton Preps to Launch Four-Cylinder Superbike at EICMA

A view of a Norton Motorcycle. Media sourced from Norton.

Six Products in the Pipeline, Four of Which are Slotted for 2026

It’s high time Norton refreshed the golden years on which they sit, and what better way to do this than to capitalize on the new ownership by dropping a fresh new superbike at EICMA this year? It’s been a rollercoaster five years for Norton, but the iconic British marque has been quietly rebuilding, and new model launches are on the horizon (along with – surprise, surprise – new movement toward international expansion).

According to CycleWorld, the Managing Director of India’s third-largest motorcycle maker – and The Norton Motorcycle Co. Limited’s new parent company – has confirmed that Norton will target France, Germany, Italy, and Spain by 2026 with an expansion that will include four new models planned for a 2026 debut. , spearheaded by a revised version of the V-4 superbike.

Venu detailed the upcoming product pipeline in as many words below:

“I think I have mentioned six products before, four of which will be available for the summer of 2026 in the four European markets of the UK plus France, Germany, Italy, and Spain (also, of course, in India)… [we will start] off with the launch of the four-cylinder superbike at EICMA and then… the remaining three products at EICMA … which will be available in the market early 2026.

They’re all in advanced stages of development.”

– Sudarshan Venu, Managing Director, TVS Motors (CycleWorld)

Currently, we are aware that Norton’s V4SV superbike doesn’t meet Euro 5+ type-approval rules, meaning that the Norton team will need to do some finagling for the soon-to-be-revised V-4 superbike, given we’re assuming it’ll carry those iconic 185 ponies. We also know Norton’s daddy is keen on smaller-displacement bikes that will soon fill out the 450cc segment of our good industry – and yes, it’s highly likely that at least one of these entry-level bikes will carry the same platform that BMW will be using for their F 450 GS.

To Venu, the blending of platforms is a clear example of what’s to come:

“I think we [first] did the single cylinder, the 310 family. Then came the EV, and now is the two-cylinder family, which BMW has shown their version [of] at last year’s EICMA. And you will see Norton and TVS versions using a similar platform in the coming months.

So that is where I think the relationship is headed.”

– Sudarshan Venu, Managing Director, TVS Motors (CycleWorld)

To be fair, Norton would have a decent machine to compete against the likes of Triumph’s Speed 400 and Scrambler 400 X, so we will be curious to see where TVS goes as they continue to march toward new project deadlines.

The future is looking bright for this historic British brand!

See also

For all the in-depth details on Norton’s expansive future plans and new model pipeline, be sure to read the full report on CycleWorld:

Norton Planning Six New Models

Light ‘er Up: New Startup Pulls Fossil-Free Fuel from the Air

A view of the fuel generator that New-York-based startup Aircela is building for our fuel-minded industry. Media sourced from Aircela.

Meet the New York-Born Aircela Fuel Generator

I mean. We all love the idea that fuel could go from being a major contender in the weekly budget to something we can just pull out of thin air, right?

Well, we think New York-based startup Aircela must have been of a similar mind when they went ahead and created a generator that could produce genuine, pump-grade petrol using only air, water, and renewable electricity.

According to a report from Visordown, the fuel generated from Aircela’s invention is true, pump-grade gas, though the catch is that it’s a chemically identical synthetic ingredient boasting a rating of around RON 95+.

For those of you who aren’t as “fuel-nerdy” as some of my mates, those ratings position Aircela’s fuel on par with what we could consider to be “premium-grade fuel” in our industry.

“Because the fuel is made at a small scale using the methanol-to-gasoline (MTG) process, the team can fine-tune the synthesis and hydrotreating parameters to dial in specific octane levels.

A mid-range fuel typically measures around 89 to 90 AKI, and premium quality fuel is around 91 to 94 AKI.”

– Simon Hancocks (Visordown)

Since Aircela’s fuel is made by snatching CO2 and generating renewable energy, it’s effectively a carbon-neutral option that could give electric grids across the country the break they needed as infrastructure struggles to keep up with our EV-minded world.

Aircela isn’t just a garage dream, either. The company boasts support from big names like Maersk Growth and Ripple co-founder Chris Larsen, with commercial units.

On to the big question: Will production be a reality anytime soon?

A view of the fuel generator that New-York-based startup Aircela is building for our fuel-minded industry. Media sourced from Aircela.

The answer is… yes!  Units are expected to roll out by the fall of this year, though expanding after the initial launch is still an unknown for the company itself.

If Aircela’s claims hold true, the internal combustion engine might just have a much longer redline… and the future might still smell like fossils.

Or strawberries, or whatever this new stuff smells like.

For a full deep dive into Aircela’s groundbreaking fuel technology, be sure to check out the article on Visordown:

Fuel from Thin Air? New Tech Promises Fossil-Free Petrol for Motorcycles

*Media sourced from Ural Motorcycles, Kawasaki, Norton’s Facebook page, and Aircela*

Ducati’s “Knight and Steed” Livery for Mugello, Distillery Moves Into Harley HQ

by Innovation on Two Wheels

These days, it don’t take much to open the news and grimace, which is why shiny stuff in the Powersports industry is becoming an increasingly attractive read; today, the weekly offerings include the following: 

Harley-Davidson has given 73,000 square feet of their headquarters building over to a distillery. 
Honda is getting ready to give us their CRF300F!
Both The National Powersports Dealer Association (NPDA) and Powersports Rep Association (PRA) are partnering up to increase ease of access and communications between dealer, rep and vendors.
Kove has given us a very nice 450RR to loook at; do you think they will release the inline-four to American shores?
Ducati has gone full Italian Renaissance with a fresh new livery scheme for Team Lenovo and their bikes. 

Let’s start with Harley’s new roommate, shall we?

Harley-Davidson HQ Makes Room for Distillery

A view of the Central Standard Craft Distillery’s new location in the Harley-Davidson headquarters. Media sourced from the Central Standard Craft Distillery.

Central Standard Craft Distillery to Take Up 73,000 Square Feet of HD Floor

Harley’s not had the easiest time of things, and while we weren’t even going to mention the way that their CEO, Jochen Seitz, stepped down after his contracted years were up. 

Financially, it is safe to say that Harley-Davidson is no longer making an easy surplus from its total winnings, as evidenced by the following gatherings about the ‘net: 

Global motorcycle shipments were down 17% in 2024 compared to 2023, while HDMC revenue was down 15%. (via RideApart).
Global retail sales of new motorcycles were down 7% for the full year 2024, with Q4 alone seeing a 15% decline globally and a 13% decline in North America (Via Harley-Davidson).
Q1 2025 consolidated revenue fell 23% year-over-year, and global retail sales dropped 21%, with North America declining 24% (Via Alnvest, May 1, 2025).

Whether the above is the catalyst for Harley’s new move to find a cool roomie for their headquarters is left to be seen, but we’re assuming it’s got something to do with it. 

A view of the Central Standard Craft Distillery’s new location in the Harley-Davidson headquarters. Media sourced from the Central Standard Craft Distillery.

According to RideApart, Central Standard Craft Distillery has purchased a substantial 73,000 square-foot section of Harley-Davidson’s historic main campus just outside of Milwaukee, with intentions to open their doors next Q3. The building was previously purchased along with land for a $20 million park – and, back in 2024, Jochen Zeitz told everyone that Harley-Davidson was “happy to have its campus as a community anchor,” imparting the following at the location’s ribbon-cutting ceremony:

“We could not be more proud to be part of the Near West Side, to be part of the community here in Milwaukee. A lot has changed in 120 years, but there’s one that hasn’t, that won’t change ever. And that is [that] Juneau Avenue is our home.”

– Jochen Zeitz, previous CEO, Harley-Davidson (Urban Milwaukee)

As for Central Standard Craft Distillery, they’re naturally quite pleased to have the space to themselves, having been quoted to have mentioned that the space will allow the distillery to grow 20 times their current size – not a small feat, nor a bad one, as evidenced by the Co-Founder’s comments below: 

“With this purchase, we’re excited to deepen our roots in the city we love, and to show our commitment and investment in the Milwaukee community.”

– Pat McQuillan, Co-Founder and President, Central Standard Craft Distillery (RideApart)

We’re super happy for both parties and will be keeping an eye on how Harley’s “next phase of investment at Juneau Avenue” plays out in the coming years. 

For a full deep dive into Harley-Davidson’s HQ movement, be sure to check out the following article on Urban Milwaukee: 

Harley-Davidson Reveals Plans for Future of Corporate Campus

Fast Filings: Honda Preps to Release CRF300F to America

Media sourced from Rust Sports.

Air-Cooled Model Slotted for 2026

Our beloved Big Red is officially readying to give us a new air-cooled machine!

Christened the 2026 CRF300F, this new trail bike recently showed up in filings from the California Air Resources Board (CARB), proving that an arrival to US markets is confirmed and now simply a matter of waiting until the unit is debuted. 

Based on these filings – sourced by the incomparable Dennis Chung at Motorcycle.com – we know the following: 

Honda’s upcoming CRF300F is fuelled by a 293cc fuel-injected, air-cooled single-cylinder engine.
Power is expected to be around 24 horsepower @ 7,500 rpm and 20 lb-ft. of torque @ 5,750 rpm.
The CRF300F will be paired to a six-speed gearbox with obligatories including a linked rear shock, a telescopic fork, and a single petal-style front brake disc.
Suggestions within the paperwork guess at the appearance of an oil cooler and a new aluminum swingarm.
Bodywork will remain classic to Honda’s CRF line. 

As for it’s placement within the industry, Honda’s incubating CRF300F will likely slide in right around where Honda currently shows off their lovely – but as yet not updated – CRF250F. 

Guessing the CRF300F’s debut is a bit tricky; Chung presumes that the machine will likely debut sometime this summer, while we wonder what Honda has coming for their attendance at EICMA. Thus far, we’ve seen the return of the CBR600RR to Big Red’s European lineup after a six-year hiatus (2023), and the arrival of a world-first high-performance V3 engine coupled with new EV models (2024).

Only time will tell!

For a full dive into the details of the incoming 2026 Honda CRF300F, be sure to head over to Motorcycle.com: 

New 2026 Honda CRF300F Coming to America

Industry Insider: PRA and NPDA Partner Up for the Ultimate Dealer-Vendor Connection

The PRA and NDPA. Media sourced from PRA.

“A Rising Tide Floats All Boats”

This article’s about to feature more acronyms than leather vests at Sturgis, so I’ll leave the following below: 

PRA = The Powersports Rep Association 

NPDA = National Powersports Dealer Association

For those of you unfamiliar with either of these organizations, think of the the Powersports Rep Association (PRA) like a helpful group specifically for the people who sell motorcycles, ATVs, side-by-sides, and all the gear to the dealerships. These guys are the ones that help our reps be awesome at their jobs and build trust across the whole powersports world. 

Then we have the NPDA. These gentlefolk are present to support, educate, and speak for powersports dealerships, helping them grow and making the whole industry more efficient financially beneficial for both the dealer and the rider looking to get a new machine into the garage. 

You can see why these two collaborating together is such a power move, yes? 

Excellent, and big congrats to both the PRA and the NPDA!

According to CycleNews, the partnership will allow talks between the PRA and NPDA; in sharing information about their processes and training methods, the customer’s experience will be that much better at a dealership because the quality of the service center’s… well, service… will be at an all-time high. 

Brilliant. 

Naturally, both sides of the deal are more than excited to see what this partnership brings about: 

“By advocating for a healthy and personal partnership between the dealer, rep and vendor, we will only strengthen our business relationship resulting in a more professional profitable powersports industry as a whole. We are better together.”

– Bob Kee, Chairman, the National Powersports Dealer Association (NPDA) (CycleNews)

“An open communication pathway directly from rep/brand to the dealer network is something this industry has been missing for some time. We vow to make the effort in this collaboration to provide premier certified sales professionals in the powersports industry that will align with the Dealerships’ values.”

– Industry Vet, Tim Calhoun, the he Powersports Rep Association (PRA) (CycleNews)

The wBW team is so incredibly excited for this partnership; more than ever before, manufacturers are in need of solid processes and services to help connect to the customer, especially considering the volatility of our current markets and the changes happening within our good Powersports industry. We will always support moves toward a unified and profitable future for riders countrywide.

For more details on this strategic new collaboration, be sure to read the full report on CycleNews:

PRA Partners With NPDA

Kove Refreshes 450RR for New Model Year

A view of Kove Moto’s 450RR. Media sourced from Kove Moto.

Panigale-Esque Looker Could Be Headed for American Markets

Want a Ducati Panigale, but you’re really just tied to the aesthetics? Kove might be able to help with that… that is, if they release their new inline-four beastie to US markets. 

According to a recent report from CycleWorld, Kove’s 450RR has appeared in type approval documents that prove Kove has a larger-capacity engine in mind for their entry-level supersport. We’re told that the cubic capacity will likely be somewhere between 600cc and 800cc, based on the 450RR’s design, and that the official result of all this hullaballoo will be debuted next year, sometime in 2026.

Anytime a bike brand from the Far Eastern Hemisphere makes a supersport bike and uprates the thing to a larger capacity, there is huge potential for the machine to enter markets with bigger bikes. In this case, our fingers are crossed for the Americas, as it would be fantastic to have the competitor to Kawasaki’s ZX-4RR on the same track.

On to the bike’s personality. Perks of owning one of these bad boys include Bologna-style winglets, hooded headlights, and a fully adjustable suspension set complete with radial-mount four-piston calipers. The whole thing is set to buzz about around 70 hp @ 13,000 rpm with 28.8 lb.-ft. of yank available @ 9000 rpm.

We can’t wait for this bike to be debuted so that we can see if there’s potential to bring a 450RR to American soil. 

For a detailed look at the Kove 450RR update and what it could mean for Western markets, be sure to check out the full article on CycleWorld: 

Updated Kove 450RR

Knights and Steeds: Ducati Decks Out MotoGP Lenovo Team in Italian Renaissance Leathers

A view of the “steeds” belonging to Francesco Bagnaia (#63) and Marc Márquez (#93) for Mugello. Media sourced from Ducati.

New Livery Inspires “Knights and Steeds” for Mugello

There’s one thing I haven’t really seen in the Powersports industry – like, ever – and that’s a collection that marries the concepts of motorcycles being similar to horses. In fairness, while both sport reasonably slim silhouettes on pavement and both show off horsepower (snort), the industries are nowhere near each other in similarity.

Perhaps this is why Ducati took such a heavy lean toward the “Italian Renaissance” when they premiered their brand-new livery set for their Ducati Lenovo MotoGP team. 

According to coverage from Ducati’s press release, our favorite Bologna-based bike brand has presented a truly tasty set of leathers for the Italian Grand Prix at Mugello. This ultra-special  livery celebrates the very essence of chivalry in a bygone era, with both Francesco Bagnaia (#63) and Marc Márquez (#93) transformed into what the press release calls “modern-day knights.”

Ducati’s move behind this collection is twofold: 

Ducati has a tendency of expressing themselves at their country’s grid effort at Mugello, with 2024’s “Azzurro” homage coming to mind. 
Merging technology and beauty is Ducati’s very reason for existing, and they feel the Renaissance is the perfect era to embody both those qualities in their ethos.

But back to the collection. 

Marc Márquez (#93) in their new Mugello livery. Media sourced from Ducati.

We’re told that this livery set was the responsibility – and pleasure – of renowned designer Aldo Drudi and historian Marcello Simonetta, who in turn pulled from two iconic Renaissance figures – Leonardo da Vinci, the genius, and Niccolò Machiavelli, the macabre “thinker” – by reinterpreting Leonardo’s famous “Ancient Captain” drawing by showing off a lion and a fox. This harkens the teaching’s of Machiavelli’s most prolific work, “The Prince”: to win, one needs both the strength of the lion and the cunning of the fox!

How very poetic, how utterly Ducati.

To see more details and the stunning imagery of this unique Renaissance-inspired livery, be sure to check out Ducati’s official press release: 

Renaissance genius and Ducati vision come together in a unique tribute for the Italian Grand Prix

 

​

These days, it don’t take much to open the news and grimace, which is why shiny stuff in the Powersports industry is becoming an increasingly attractive read; today, the weekly offerings include the following: 

Harley-Davidson has given 73,000 square feet of their headquarters building over to a distillery. 
Honda is getting ready to give us their CRF300F!
Both The National Powersports Dealer Association (NPDA) and Powersports Rep Association (PRA) are partnering up to increase ease of access and communications between dealer, rep and vendors.
Kove has given us a very nice 450RR to loook at; do you think they will release the inline-four to American shores?
Ducati has gone full Italian Renaissance with a fresh new livery scheme for Team Lenovo and their bikes. 

Let’s start with Harley’s new roommate, shall we?

Harley-Davidson HQ Makes Room for Distillery

A view of the Central Standard Craft Distillery’s new location in the Harley-Davidson headquarters. Media sourced from the Central Standard Craft Distillery.

Central Standard Craft Distillery to Take Up 73,000 Square Feet of HD Floor

Harley’s not had the easiest time of things, and while we weren’t even going to mention the way that their CEO, Jochen Seitz, stepped down after his contracted years were up. 

Financially, it is safe to say that Harley-Davidson is no longer making an easy surplus from its total winnings, as evidenced by the following gatherings about the ‘net: 

Global motorcycle shipments were down 17% in 2024 compared to 2023, while HDMC revenue was down 15%. (via RideApart).
Global retail sales of new motorcycles were down 7% for the full year 2024, with Q4 alone seeing a 15% decline globally and a 13% decline in North America (Via Harley-Davidson).
Q1 2025 consolidated revenue fell 23% year-over-year, and global retail sales dropped 21%, with North America declining 24% (Via Alnvest, May 1, 2025).

Whether the above is the catalyst for Harley’s new move to find a cool roomie for their headquarters is left to be seen, but we’re assuming it’s got something to do with it. 

A view of the Central Standard Craft Distillery’s new location in the Harley-Davidson headquarters. Media sourced from the Central Standard Craft Distillery.

According to RideApart, Central Standard Craft Distillery has purchased a substantial 73,000 square-foot section of Harley-Davidson’s historic main campus just outside of Milwaukee, with intentions to open their doors next Q3. The building was previously purchased along with land for a $20 million park – and, back in 2024, Jochen Zeitz told everyone that Harley-Davidson was “happy to have its campus as a community anchor,” imparting the following at the location’s ribbon-cutting ceremony:

“We could not be more proud to be part of the Near West Side, to be part of the community here in Milwaukee. A lot has changed in 120 years, but there’s one that hasn’t, that won’t change ever. And that is [that] Juneau Avenue is our home.”

– Jochen Zeitz, previous CEO, Harley-Davidson (Urban Milwaukee)

As for Central Standard Craft Distillery, they’re naturally quite pleased to have the space to themselves, having been quoted to have mentioned that the space will allow the distillery to grow 20 times their current size – not a small feat, nor a bad one, as evidenced by the Co-Founder’s comments below: 

“With this purchase, we’re excited to deepen our roots in the city we love, and to show our commitment and investment in the Milwaukee community.”

– Pat McQuillan, Co-Founder and President, Central Standard Craft Distillery (RideApart)

We’re super happy for both parties and will be keeping an eye on how Harley’s “next phase of investment at Juneau Avenue” plays out in the coming years. 

For a full deep dive into Harley-Davidson’s HQ movement, be sure to check out the following article on Urban Milwaukee: 

Harley-Davidson Reveals Plans for Future of Corporate Campus

Fast Filings: Honda Preps to Release CRF300F to America

Media sourced from Rust Sports.

Air-Cooled Model Slotted for 2026

Our beloved Big Red is officially readying to give us a new air-cooled machine!

Christened the 2026 CRF300F, this new trail bike recently showed up in filings from the California Air Resources Board (CARB), proving that an arrival to US markets is confirmed and now simply a matter of waiting until the unit is debuted. 

Based on these filings – sourced by the incomparable Dennis Chung at Motorcycle.com – we know the following: 

Honda’s upcoming CRF300F is fuelled by a 293cc fuel-injected, air-cooled single-cylinder engine.
Power is expected to be around 24 horsepower @ 7,500 rpm and 20 lb-ft. of torque @ 5,750 rpm.
The CRF300F will be paired to a six-speed gearbox with obligatories including a linked rear shock, a telescopic fork, and a single petal-style front brake disc.
Suggestions within the paperwork guess at the appearance of an oil cooler and a new aluminum swingarm.
Bodywork will remain classic to Honda’s CRF line. 

As for it’s placement within the industry, Honda’s incubating CRF300F will likely slide in right around where Honda currently shows off their lovely – but as yet not updated – CRF250F. 

Guessing the CRF300F’s debut is a bit tricky; Chung presumes that the machine will likely debut sometime this summer, while we wonder what Honda has coming for their attendance at EICMA. Thus far, we’ve seen the return of the CBR600RR to Big Red’s European lineup after a six-year hiatus (2023), and the arrival of a world-first high-performance V3 engine coupled with new EV models (2024).

Only time will tell!

For a full dive into the details of the incoming 2026 Honda CRF300F, be sure to head over to Motorcycle.com: 

New 2026 Honda CRF300F Coming to America

Industry Insider: PRA and NPDA Partner Up for the Ultimate Dealer-Vendor Connection

The PRA and NDPA. Media sourced from PRA.

“A Rising Tide Floats All Boats”

This article’s about to feature more acronyms than leather vests at Sturgis, so I’ll leave the following below: 

PRA = The Powersports Rep Association 

NPDA = National Powersports Dealer Association

For those of you unfamiliar with either of these organizations, think of the the Powersports Rep Association (PRA) like a helpful group specifically for the people who sell motorcycles, ATVs, side-by-sides, and all the gear to the dealerships. These guys are the ones that help our reps be awesome at their jobs and build trust across the whole powersports world. 

Then we have the NPDA. These gentlefolk are present to support, educate, and speak for powersports dealerships, helping them grow and making the whole industry more efficient financially beneficial for both the dealer and the rider looking to get a new machine into the garage. 

You can see why these two collaborating together is such a power move, yes? 

Excellent, and big congrats to both the PRA and the NPDA!

According to CycleNews, the partnership will allow talks between the PRA and NPDA; in sharing information about their processes and training methods, the customer’s experience will be that much better at a dealership because the quality of the service center’s… well, service… will be at an all-time high. 

Brilliant. 

Naturally, both sides of the deal are more than excited to see what this partnership brings about: 

“By advocating for a healthy and personal partnership between the dealer, rep and vendor, we will only strengthen our business relationship resulting in a more professional profitable powersports industry as a whole. We are better together.”

– Bob Kee, Chairman, the National Powersports Dealer Association (NPDA) (CycleNews)

“An open communication pathway directly from rep/brand to the dealer network is something this industry has been missing for some time. We vow to make the effort in this collaboration to provide premier certified sales professionals in the powersports industry that will align with the Dealerships’ values.”

– Industry Vet, Tim Calhoun, the he Powersports Rep Association (PRA) (CycleNews)

The wBW team is so incredibly excited for this partnership; more than ever before, manufacturers are in need of solid processes and services to help connect to the customer, especially considering the volatility of our current markets and the changes happening within our good Powersports industry. We will always support moves toward a unified and profitable future for riders countrywide.

For more details on this strategic new collaboration, be sure to read the full report on CycleNews:

PRA Partners With NPDA

Kove Refreshes 450RR for New Model Year

A view of Kove Moto’s 450RR. Media sourced from Kove Moto.

Panigale-Esque Looker Could Be Headed for American Markets

Want a Ducati Panigale, but you’re really just tied to the aesthetics? Kove might be able to help with that… that is, if they release their new inline-four beastie to US markets. 

According to a recent report from CycleWorld, Kove’s 450RR has appeared in type approval documents that prove Kove has a larger-capacity engine in mind for their entry-level supersport. We’re told that the cubic capacity will likely be somewhere between 600cc and 800cc, based on the 450RR’s design, and that the official result of all this hullaballoo will be debuted next year, sometime in 2026.

Anytime a bike brand from the Far Eastern Hemisphere makes a supersport bike and uprates the thing to a larger capacity, there is huge potential for the machine to enter markets with bigger bikes. In this case, our fingers are crossed for the Americas, as it would be fantastic to have the competitor to Kawasaki’s ZX-4RR on the same track.

On to the bike’s personality. Perks of owning one of these bad boys include Bologna-style winglets, hooded headlights, and a fully adjustable suspension set complete with radial-mount four-piston calipers. The whole thing is set to buzz about around 70 hp @ 13,000 rpm with 28.8 lb.-ft. of yank available @ 9000 rpm.

We can’t wait for this bike to be debuted so that we can see if there’s potential to bring a 450RR to American soil. 

For a detailed look at the Kove 450RR update and what it could mean for Western markets, be sure to check out the full article on CycleWorld: 

Updated Kove 450RR

Knights and Steeds: Ducati Decks Out MotoGP Lenovo Team in Italian Renaissance Leathers

A view of the “steeds” belonging to Francesco Bagnaia (#63) and Marc Márquez (#93) for Mugello. Media sourced from Ducati.

New Livery Inspires “Knights and Steeds” for Mugello

There’s one thing I haven’t really seen in the Powersports industry – like, ever – and that’s a collection that marries the concepts of motorcycles being similar to horses. In fairness, while both sport reasonably slim silhouettes on pavement and both show off horsepower (snort), the industries are nowhere near each other in similarity.

Perhaps this is why Ducati took such a heavy lean toward the “Italian Renaissance” when they premiered their brand-new livery set for their Ducati Lenovo MotoGP team. 

According to coverage from Ducati’s press release, our favorite Bologna-based bike brand has presented a truly tasty set of leathers for the Italian Grand Prix at Mugello. This ultra-special  livery celebrates the very essence of chivalry in a bygone era, with both Francesco Bagnaia (#63) and Marc Márquez (#93) transformed into what the press release calls “modern-day knights.”

Ducati’s move behind this collection is twofold: 

Ducati has a tendency of expressing themselves at their country’s grid effort at Mugello, with 2024’s “Azzurro” homage coming to mind. 
Merging technology and beauty is Ducati’s very reason for existing, and they feel the Renaissance is the perfect era to embody both those qualities in their ethos.

But back to the collection. 

Marc Márquez (#93) in their new Mugello livery. Media sourced from Ducati.

We’re told that this livery set was the responsibility – and pleasure – of renowned designer Aldo Drudi and historian Marcello Simonetta, who in turn pulled from two iconic Renaissance figures – Leonardo da Vinci, the genius, and Niccolò Machiavelli, the macabre “thinker” – by reinterpreting Leonardo’s famous “Ancient Captain” drawing by showing off a lion and a fox. This harkens the teaching’s of Machiavelli’s most prolific work, “The Prince”: to win, one needs both the strength of the lion and the cunning of the fox!

How very poetic, how utterly Ducati.

To see more details and the stunning imagery of this unique Renaissance-inspired livery, be sure to check out Ducati’s official press release: 

Renaissance genius and Ducati vision come together in a unique tribute for the Italian Grand Prix